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SWOTT-Market-ROI Analysis

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Before our clients spend the time, money, resources and energy to buy or develop a property, and/or take a certain approach such as submitting a planning application (i.e. rezoning, development agreement) to a municipality, they often retain KWRA to prepare a SWOTT Analysis with Market & ROI report to look at the viability, sustainability and profitability of their project.

SWOTT is an acronym that stands for Strengths, Weaknesses, Opportunities, Threats and Trends. We evaluate projects from these five perspectives in regards to:

  • what are the chances of being successful for planning approvals?
  • what the market acceptance of the project is likely to be?
  • are there approaches that can increase demand/revenue; and what is ultimately the Return on Investment (ROI)?

In some cases, a client may have us complete one or more aspects of the SWOTT. The most important aspect of a SWOTT report is to present clients with ‘REAL’ analysis, observations and recommendations. We are very thorough in our analysis and direct with clients since it is essential they have a sense of ‘REALISM’ on a proposed project before spending considerable time, money and resources.

On occasion, a SWOTT Analysis will recommend to our clients not to purchase a property and/or to apply for a planning application. In business there are times where the best decision is to not undertake a project.